← Portfolio

Performance marketing agency · Est. 2015 · Meta Business Partner

We scale brands. Not just ad accounts.

₹30K/month to ₹50L/month. That's the kind of scale we build. D2C, FMCG, EdTech, FinTech, B2B — 150+ brands, 11 years, ₹40 Cr+ managed.

BUILT FOR CONVERSIONS · ₹40 CR+ MANAGED · 150+ BRANDS · META BUSINESS PARTNER · 11 YEARS IN PERFORMANCE · D2C · FMCG · EDTECH · B2B · BUILT FOR CONVERSIONS · ₹40 CR+ MANAGED · 150+ BRANDS · META BUSINESS PARTNER · 11 YEARS IN PERFORMANCE · D2C · FMCG · EDTECH · B2B ·

01 / WHO WE ARE

Performance-first.
No fluff.

Founded in 2015. 10-person team. We build paid media systems that scale profitably — rigorous product testing, clean setups, same-day communication. We commit to the effort, not a guaranteed number.

01
Product Testing First
02
SOPs for Every Setup
03
Same-Day Communication
04
Growth Ideation
150+
Clients across D2C, FMCG, EdTech, FinTech, B2B
₹40Cr+
Total ad spend managed since 2015
11
Years in performance marketing
8+
Paid media platforms

02 / SCALING PROOF

From ₹30K/month
to ₹50L/month.

Multiple brands. Same system. No ROAS guarantees — just a process that works.

Omama
D2C · BABY & KIDS
₹30K→₹50L+
Monthly ad spend — multi-year association
Lazo
D2C FASHION · WESTERN WEAR
₹15L spend→₹80L revenue
4.5× current ROAS · 6,000+ ads created
MHB Academy
EDTECH · SKILL COURSES
Low CPL→Scaled volume
Lead volume scaled while CPL maintained
Verified Shopify Data — Client Accounts Shopify ✓
₹9.8 Cr
Total Sales — D2C Brand (3yr)
↑ 179% YoY
9,442
Orders Fulfilled
↑ 111% YoY
36.5%
Returning Customer Rate
↑ 51% YoY
₹87.2 Cr
Gross Sales (same account)
↑ 143% YoY

03 / WHAT WE DO

Every paid channel.
One team.

We cover the full paid stack — from high-intent demand capture to brand awareness.

01
Meta Ads
Facebook & Instagram — D2C sales, lead gen, retargeting. Creative testing at scale with audience cohort engineering.
02
Google Ads
Search, Performance Max, Shopping, YouTube — high-intent demand capture with data-led bidding.
03
LinkedIn Ads
B2B targeting CXOs, founders, decision-makers. Authority-driven campaigns for qualified pipeline.
04
Programmatic
Spotify, Reddit, Quora, Twitter, Snapchat — automated bidding across premium inventory.
05
Marketplace Ads
Amazon & Flipkart — Sponsored Products, Brands, Display. Optimised for ranking and ROAS.
06
Creative Direction
Ad formats, hooks, creative frameworks, references. Built into every engagement — not an add-on.

04 / CASE STUDIES

Real numbers.
Real accounts.

Pulled directly from Meta, Google, and Shopify dashboards. No estimates.

Lazo
D2C FASHION · META ADS · SINCE 2021 · AOV ₹1,600
Started with a modest budget and no digital presence. Built a full creative testing engine — 6,000+ ads, 20+ drops, 100+ creator angles. Scaled from ₹30K/month spend to ₹80L in revenue without killing margins.
6,000+ ads · 20+ collection drops · 300+ products · 100+ creator angles
₹15L→₹80L
Spend → Revenue
4.5×
Current ROAS
6,000+
Ads Developed
Since 2021
Ongoing
Drawn
D2C BRAND · SHOPIFY VERIFIED · SEP 2023–SEP 2026
Multi-year D2C scaling with a 36.5% returning customer rate — built through consistent creative iteration and audience expansion. Shopify dashboard verified.
₹87.2 Cr gross sales · ₹84.6 Cr net sales · 179% revenue growth YoY
₹9.8 Cr
Total Shopify Sales
7×
ROAS
9,442
Orders ↑111% YoY
36.5%
Returning Customers
Amrosia
D2C FASHION · META ADS · SEP 2023–OCT 2026
Fashion brand requiring constant creative refresh across 128 campaigns. Styling content, collection drops, UGC — systematic testing and scaling across 30M+ impressions.
128 campaigns · 30M+ impressions · Styling & UGC creative strategy
₹40.3L
Total Ad Spend
₹86.7L
Conversion Value
2.15×
ROAS
30M+
Impressions
Lumina Breeze
D2C YOGAWEAR · META + GOOGLE · THELUMINABREEZE.COM
Cotton yogawear brand targeting health-conscious women. Full-funnel Meta + Google build from scratch — competitor brand search campaigns, lifestyle and product creative formats tested at scale. Goal: 30–35 orders/day.
Full funnel from zero · Competitor brand search · 30–35 orders/day hit
2.5×
ROAS
30–35
Orders/Day Achieved
Meta + Google
Full Funnel
Competitor
Brand Search Built
John Pride
PLUS-SIZE MENSWEAR · META ADS · SINCE 2020 · AOV ₹4,500
Niche product targeting plus-size men (3XL+) in Tier 1 cities. Seasonal ROAS volatility tackled with hero product identification, retargeting loops, and advanced audience segmentation.
Hero products via winning ads · Retargeting loops for repeat buyers · Tier 1 city focus
₹2L→₹40L
Revenue Scaled
₹40K→₹4L
Spend Growth
₹4,500
AOV Maintained
Since 2020
Ongoing
Collearn
EDTECH · NICHE COURSES · META + GOOGLE + YOUTUBE · SINCE 2020
Category creation challenge — courses like Umpiring have zero existing demand. Required educational content marketing, thought-leadership ads, and a trust funnel built on instructor credibility and testimonials.
18% conversion rate · 12M+ people reached · Meta + Google + YouTube running together
₹50L+
Ad Spend
20,000+
Leads Generated
18%
Conversion Rate
12M+
People Reached
Growel
B2B METAL FINISHING CHEMICALS · GOOGLE PPC · 8 COUNTRIES · SINCE 2020
B2B lead gen for an industrial chemicals manufacturer across 8 international markets. Multilingual campaigns, negative keyword filtering for quality, localised landing page strategy per region.
8 markets: Saudi Arabia, UAE, Germany, France, Portugal, Oman, Yemen, Bangladesh
₹1.5 Cr+
Spend Optimised
1,000+
Quality Leads/Year
8
International Markets
Since 2020
Ongoing
BR Ceramics
B2B · TILE MANUFACTURING · META + GOOGLE · SINCE 2020
B2B targeting across three distinct buyer segments — dealers, architects, and interior designers — each needing completely different messaging. Google PPC on product and competitor keywords, Meta for visual engagement. Built a 10% conversion rate on high-volume lead flow.
3 audience types × 2 platforms · Competitor keyword conquest · 10% conversion rate
10,000+
Quality Leads Generated
10%
Conversion Rate
₹15L+
Spend Optimised
Since 2020
Ongoing
International Conveyor Belt
B2B · INDUSTRIAL · GOOGLE SEARCH PPC · 4 COUNTRIES · 2020–2022
Industrial B2B client requiring international lead gen across India, Germany, France, and Switzerland. Each market needed separate keyword strategy, localised ad copy, and distinct landing page variations. Built a pipeline of qualified industrial buyers across Europe.
India + Germany + France + Switzerland · Separate localised strategy per market
1,200+
Quality Leads
4 Countries
Markets Activated
₹10L+
Spend Managed
Europe
Pipeline Built
ELPRO International School
EDUCATION · INTERNATIONAL SCHOOL · META + GOOGLE · SINCE 2020
Hyper-competitive admissions market — parents are searching for multiple schools simultaneously. Ran Google Search (admissions keywords, competitor brands, hyper-local), plus Meta retargeting with school performance videos to nudge undecided parents. Multi-year relationship with 25,000+ total leads delivered.
Hyper-local + competitor brand search · Retargeting with school performance videos
25,000+
Total Leads (multi-year)
₹891
Avg CPL (recent)
₹1.2 Cr+
Spend Managed
Since 2020
Ongoing
Haldiram's — Gujarat
FRANCHISE EXPANSION · META ADS · HYPER-LOCAL · SINCE 2022
Franchise lead generation for one of India's most recognisable retail brands — targeting individuals with entrepreneurial intent across Gujarat. Hyper-local campaigns with regional language creatives to filter genuine franchise inquiries from general brand interest.
Regional language ads · Lookalike audiences from existing franchisees · Lead qualification built in
2,000+
Franchise Leads
₹5L+
Spend Optimised
Multi-language
Gujarati + Hindi Creatives
Since 2022
Partnership
Golden Petal Banquet
EVENT VENUE · GOOGLE SEARCH PPC · LOCAL · SINCE 2022
Banquet hall competing for "near me" event venue searches against established competitors. Strategy: geo-targeted Google Search ads focused on high-intent "price quote" and "near me" queries, with structured ad extensions highlighting pricing transparency. Result: steady stream of verified booking enquiries.
"Near me" + price query dominance · Ad extensions for pricing clarity · Geo-targeted radius
2,400+
Quality Leads
₹15L+
Spend Managed
Google
Search Only
Since 2022
Ongoing
Anveshan Farm
FMCG · A2 GHEE, OILS, HONEY · META + GOOGLE · 2 MONTHS
Every spend increase caused ROAS to collapse. Classic D2C scaling trap. Fixed with 100+ ad set experiments, gradual budget scaling, and a repeatable system that now runs independently.
100+ ad sets tested · Zero ROAS drop while scaling · Repeatable system built
₹60L→₹1Cr
Revenue in 2 Months
66%+
Revenue Growth
0 Drop
in ROAS
100+
Ad Sets Tested
Universal AI University
NEW UNIVERSITY · META LEAD ADS · 2025–2026
New university launch with zero brand awareness — needed to build lead pipeline from scratch, fast. Meta lead ads with high-volume creative testing, audience cohort expansion week-on-week. 300% lead volume increase in the first 30 days.
300% more leads in 30 days · ₹168 CPL · 6,186 verified leads
6,186
Total Leads
₹168
Cost Per Lead
300%
Lead Volume Growth
30 Days
To Achieve Scale

04B / B2B LEAD GEN

B2B & Lead Gen.
Not just D2C.

Industrial chemicals, tile manufacturers, international schools, conveyor belts — we've built B2B pipelines across categories where every lead matters.

Growel
CHEMICAL MFG · 8 COUNTRIES
1,000+
Leads/year · ₹1.5 Cr+ spend · KSA, UAE, DE, FR, PT, OM, YE, BD
BR Ceramics
TILE MFG · DEALERS & ARCHITECTS
10,000+
Leads · 10% conversion rate · ₹15L spend · Meta + Google
Intl. Conveyor Belt
INDUSTRIAL · 4 COUNTRIES
1,200+
Leads · India, Germany, France, Switzerland · Google PPC
ELPRO International School
EDUCATION · ADMISSIONS
25,000+
Total leads · ₹891 avg CPL · Since 2020 · Meta + Google
Collearn
EDTECH · NICHE COURSES
20,000+
Leads · 18% conversion · 12M reached · ₹50L+ spend
Haldiram's + Golden Petal
FRANCHISE + EVENTS · LOCAL
4,400+
Combined leads · Hyper-local + "near me" search strategy
B2B total across all accounts
Manufacturing · Education · Franchise · Events · Industrial · International
60,000+
TOTAL B2B LEADS
12+
B2B CLIENTS
8
INTERNATIONAL MARKETS

05 / CLIENTS

150+ brands.
Every category.

Early-stage D2C to enterprise outsourced work. If it runs on paid media, we've probably done it.

D2C Fashion
Lazo, Drawn, Subhrekha, INC.5, John Pride, Amrosia, Lumina Breeze, Outline, KUAK
FMCG & Health
Better Herbs, Anveshan Farm, Coolberg, Pure Project, Haldirams (outsourced)
EdTech & Education
Universal AI University, ELPRO International School, Collearn, MHB Academy, LCBS
FinTech / Insurance
CHL (Canara HSBC), TATA AIG, ABSLI, AB Pensions, LightCred, Wizely (outsourced)
B2B & Manufacturing
Growel, BR Ceramics, Intl. Conveyor Belt, Greenpeace APAC, Omama, Excitel
Events / Apps / Other
Wedhaven, Golden Petal Banquet, Alzo, Environics, Two And A Half Tails
Enterprise outsourced: Haldirams, Canara HSBC Life Insurance, TATA AIG, ABSLI, AB Pensions

06 / WHAT CLIENTS SAY

Straight from
the founders.

Unedited. From WhatsApp.

"
We did 19 orders last week with 30k of revenue — almost 3 orders/day. I'd like to increase this to 5 orders this week so we can close at 100 fulfilled orders this month. It'd be an amazing achievement in our first month of launching.
Vatsala Bhutani
Two And A Half Tails — First month of launch
"
Great work these last two days guys! We have done 7 orders today, and are at our all time high in terms of revenue! We still have 8.5 hours to go!
Vatsala Bhutani
Two And A Half Tails — All-time revenue high hit
"
Thank you for helping us reach where we are today. You guys have put in a lot of effort. We are trying something new — in-house team now. I am aware that performance marketing managers are not that stable in job roles, let's see how things pan out.
Shrey Arora
Client — September 2026

07 / FIT CHECK

What we don't do.
  • ✗
    Guarantee ROAS numbers
    We commit to the effort and the system — not a number. Anyone guaranteeing 5× ROAS upfront is selling you something.
  • ✗
    Promise results in week one
    Our growth and ideation process is built for compounding results. Fast doesn't mean week one.
  • ✗
    Work with brands that have no PMF
    Ads amplify what's working. If your product or website isn't converting yet — we'll tell you before taking your money.
  • ✗
    Set and forget
    Active campaigns need active input from your side too — creative feedback, budget calls, strategy reviews.
What you do get.
  • A tested, documented growth system — not vibes
  • Same-day response SLA on every active account
  • Creative direction built in
  • 100+ ad set experiments before scaling
  • Transparent data — verify it yourself
  • Founder-level access to the full team
  • SOPs for every setup and handoff
  • 11 years of platform muscle memory

08 / LET'S TALK

Tell us your targets.
We'll tell you what it takes.

Honestly. If we're not the right fit, we'll say that too.

NEED TO DISCUSS MORE?

If you'd like to talk through your targets, your current ad setup or what a free account audit would look like, contact our team and we'll take it from there.

Contact our team →
Write to marketing@socioshoot.com · We respond within 24 hours.